HONDA INTERNSHIP.
UX DESIGN & BRAND STRATEGY CO-OP
OVERVIEW
At Honda, I worked on future user experience and brand strategy for 2030+ models, exploring emerging technologies, storytelling, and digital experiences to shape Honda’s next-generation mobility solutions.
SKILLS
UX Design, Brand Strategy, Storytelling, User Research,
HCI, HMI, Collaboration, Industrial Design
ROLE
UX Design & Brand Strategy Co-op
DATE
June 2024 -
August 2024
​INTERNSHIP SUMMARY
At American Honda Motor, I worked in the Advance Design Digital Department, focusing on future vehicle UX and brand strategy for 2030+ Acura and Honda models. I contributed to both group and personal intern projects, including a Gen Z storytelling initiative and a mini-BMX expansion of Motocompacto, exploring emotional engagement in mobility. In the team, I supported research, brainstorming, and ideation, attended AWE USA 2024 to explore spatial computing for in-car experiences, and helped shape next-generation digital UX strategies to strengthen Honda’s brand identity for future consumers.
MAIN PROJECTS
AWE USA 2024
TECH RESEARCH.
ACURA/HONDA
FUTURE UX DESIGN.
GROUP
INTERN PROJECT.
INDIVIDUAL
INTERN PROJECT.
Explored AR/VR and spatial computing technologies for potential in-car applications in 2030+.
Developed next-generation in-car experiences aligned with brand identity and Gen Z preferences.
A story that personifies user emotions to explore future UX, with AI-assisted visuals enhancing the narrative.
Designed a Mini-BMX providing creativity, portability, and connectivity in urban mobility.
MY KEY LEARNINGS
Storytelling
As A UX Strategy
Leveraging Emerging Technologies
Bridging Brand &
User Experience
I learned how storytelling enhances UX design by helping designers and teams empathize with users' experiences and emotions. By crafting narratives, I explored how brand identity, user needs, and digital interactions can be meaningfully connected to create more intuitive and emotionally resonant designs.
Exploring AR/VR, spatial computing, and AI-assisted design broadened my perspective on future in-car experiences. I gained hands-on insights into how these technologies can enhance interaction, immersion, and personalization in mobility design.
Developing UX for future Acura and Honda models deepened my understanding of aligning brand strategy with user needs. I learned how to craft experiences that not only showcase innovation and technology but also reinforce brand values and emotional engagement to resonate with target users.
CONFIDENTIALITY NOTICE
​Due to confidentiality agreements, I am unable to share specific details of the projects I worked on in Honda’s design department. However, if you’d like to learn more about my experience at Honda, feel free to reach out!
I have received permission to share my personal intern project. Feel free to explore it below if you're interested!
MOTOCIRCULAR.
FUTURE MINI-BMX FOR JOYFUL MOBILITY
OVERVIEW
This project expands on Motocompacto, aiming to bring JOY to Gen Z riders. Based on the mini-BMX, it integrates Honda’s brand philosophy with 2030+ technology, enhancing creativity, portability, and connectivity.
SKILLS
Industrail design, Midjourney, UX Design, Brand Strategy, Research, Sketching, 3D Modeling, Digital Rendering, Storytelling
ROLE
​Industrial Designer
UX Designer
DATE
July 2024 -
August 2024
JOY FOR GEN Z
PURPOSE
Gen Z finds joy in hobbies, passions, and interests that give their life purpose and meaning
MOMENT
Gen Z tends to capture and create instant enjoyable experiences
Meaningful connections provide support and comfort in our everyday lives
CONNECTION
PERSONA & PAIN POINTS
+ CREATIVE
PURPOSE
+ PORTABLE
MOMENT
+ CONNECTED
CONNECTION
PAIN POINT:
Lacking new and creative activities that integrate with virtual worlds for her career and her own passions.
PAIN POINT:
The trunk can't hold all her outdoor equipment and the household necessities she buys at once.
PAIN POINT:
Lack of appropriate activities for the kids, so her husband must stay at home to take care of them.
BENCHMARK & STRATEGIC DIRECTION
BMX & MARKET RESEARCH
IDEATION & ITERATIONS
+ CREATIVE
Multiple modes to satisfy the exploration of different usage scenarios.
+ PORTABLE
Foldable for storage in the wheel cavity, with autonomous driving features.
+ CONNECTED
Through adaptive design and AR technology to cater group activities.
FINAL DESIGN
MOTOCIRCULAR
An electric mini-BMX bike with multiple modes that can be folded into a circular shape, featuring AR experiences and self-driving technology.
BMX MODE
The core mode of Motocircular is a versatile mini-BMX, suited for off-road riding, street competition, and short-distance travel. Its universal size accommodates all ages, encouraging adventure and exploration across diverse scenarios.
FOLDED MODE
The Motocircular folds into a 20-inch circular form, fitting seamlessly into the cavity at the center of a car wheel. This design eliminates the need for interior or trunk space, enhancing portability and convenience for users.
UNICYCLE MODE
The Motocircular can transform into an electric unicycle with autopilot and self-balancing features, enabling it to actively seek out users or transport loads.
This mode offers a unique riding experience, combining leisure and fun with intelligent functionality.
PRODUCT DETAILS
